Impact of food products marketing on the development of obesity in children and teenagers

Abstract

Educating children, allowing them to become well-informed, critically-minded consumers is an important educational goal for families, schools, and health care workers. Children are particularly prone to the effects of advertising, offering them to consume attractive products. The competent authorities should be closely monitored advertisements on food products and, where possible, to prohibit messages aimed at children. Advertisements must not mislead as to the potential benefits to be derived from the product ion of consumption should not harm the role of parents and other appropriate adult role models as a valuable source of nutrition guidance.