Obstacles and factors of medical services trade

Abstract

This publication deals with the main factors and obstacles influenced on the formation of the market for medical tourism services in Ukraine. Low mobility, disunity and imbalance with complementary tourism services are obstacles for the export of medical and recreational services. As far as international health business is concerned that it is growing rapidly, and there are factors influenced for the development of it. Authoresses mentioned the competitive advantages of medical and recreational services, which include not just the price, quality and variability of services, lack of queues, but also comfort and favourable climate, good landscape and roads, railways and architectural monuments.